POCO is now an independent brand

Since its release nearly two years ago, the Xiaomi Pocophone F1 has remained one of the most popular phones among those who wanted flagship-grade hardware at a midrange pricetag. The POCO craze was in full effect with just one phone release which led many to wonder why Xiaomi is so hesitant to release a successor to the F1.

In a new development, Xiaomi India CEO Manu Kumar Jain confirmed that the POCO brand is now independent of Xiaomi and will operate on its own from now on.

Excited to share: #POCO will now be an independent brand! What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own. Join me in wishing @IndiaPOCO all the best. — Manu Kumar Jain (@manukumarjain) January 17, 2020

Recently, we came across a trademark application for the Pocophone F2 which again sparked the interest of fans. Prior to that, Pocophone global head Alvin Tse teased there’s more to come from the brand’s pipeline in 2020 which is likely a successor to the F1. Now that the brand is interdependent, the mythical POCO F2 should finally make its long-awaited debut.

Rumors surrounding the successor of Pocophone F1 are pretty vague so far and we've only heard about it last month from Xiaomi's global head Alvin Tse who teased that the phone will come out in 2020. But now we have a solid proof that we can expect a successor thanks to the leaked trademark application.

According to the documents, Xiaomi has filed a trademark for a phone named POCO F2 - a clear indication that the successor is coming. And a trademark was presented right before the launch of the original POCO, so the announcement is probably nearing.

Of course, the global name of the phone will probably be Pocophone F2 except for India, where it's going to be called POCO F2, judging by the previous release. It looks like the Redmi K20 Pro isn't the spiritual successor of the Pocophone F1 as the latter would be getting a proper heritor.


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